MediaMation's X4D Motion EFX format is to be used by Sony Pictures and Warner Bros. Pictures for selected new titles.
The format, which MediaMation launched earlier this year into the cinema marketplace, is to be rolled out in multiple 250+ seat auditorium installs for Cinemex in 2013, with new release films programmed in X4D format.
More cinema chains worldwide are to be equipped with the X4D technology.
So far this year a number of films have been released in the format, including Hansel and Gretel: Witch hunters, Jack the Giant Slayer and GI Joe: Retaliation, with more releases set to be announced.
The X4D technology offers a 4D cinematic experience that immerses moviegoers into the film’s environment, using an air-driven pneumatic system, with a combination of motion seating and effects including air and water blasts, neck and leg ticklers, seat transducer, seat poppers, back pokers and scent.
Atmospheric effects include wind, rain, snow, strobing, fog, and bubbles. MediaMation offers the cinema marketplace two versions of X4D Motion EFX seat technology, the 2DOF Cinema Seat (with limited effects and motion) or 3DOF Attraction Seat series (with full effects and motion).
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